Tuesday, July 16, 2013

The Tabelina Mission

I am so proud of where Tabelina has gone over the past 2 years, and I am truly grateful for the many experiences and adventures it's brought to me. Today, I thought it would be fun to share a little bit with you about the mission, purpose, and energy behind the Tabelina brand and why I started this brand in the first place.

My name is Isabel Cancela, and in 2011 I officially launched Tabelina. This line had been a dream for many years, and it took a whole lot of courage and faith to leap into where it might take me. It all started with a passion for women's style and a lot of ideas and creations in my mind - and all of that led to where I am now with hard work, perseverance, and support from friends and family.

The name 'Tabelina' was inspired by my Grandmother who used to call me that as a pet name when I was small in Cuba. When I moved to the U.S.A., I brought this name with me as a connection to my family and the amazing gifts I was given as a child from my family.


The Tabelina brand is all about energy and intention. I design each piece myself and ensure that it will fit seamlessly into the lives of women who want to stand out without putting and endless amount of effort into it. I love to design playful and fun yet serious and even sexy pieces that help women feel amazing!

One of the things you'll see frequently throughout my shop is the Tabelina Dragonfly logo. I designed this to convey the meaning and energy of what I have tried to create with this brand and hope that whenever you see it, it will bring up those good feelings and ideals within yourself. The logo is a graceful and majestic dragonfly - one of my favorite creatures. It has the body of a woman with a heart for her head. It reminds us that it's okay to 'think with our hearts' and embrace the depth and power of our emotional tapestry.

As you explore the many creations being offered at Tabelina, I hope you'll carry the message of the dragonfly with you!

~Isabel

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